Ironwood Online, A Division of Ironwood Insights Group, LLC
Why Ironwood Online? Built on our decades of experience in complex research, sample design and data collection, Ironwood Online’s proprietary, multi-dimensional quality processes—blending proprietary, AI-led technology and project management protocols—ensures that clients receive not only higher quality sample, but higher quality DATA.
Ironwood Online provides clients with:
- Highly Managed Sampling & Fielding
- Customized Sample Sourcing
- Accurate & Reliable Data
Highly-Managed Services - Online Sampling & Project Management
Online research has become transactional in nature, and a “push button” mentality has replaced sound sampling and project management practices. At Ironwood Online, our team of project managers are highly knowledgeable and experienced in sample planning and management.
Our team is fully equipped to navigate obstacles relating to sample blending, response rates, quota management, quality assurance and other fielding obstacles.
While we know all too well how to manage real-time challenges, Ironwood's standards and best practices aim to mitigate them all together. Our project management staff is fully trained in Ironwood’s Five Stage Project Management protocol. Our project management checklist includes multiple steps across all stages including review, prepare, launch, manage and deliver.
- Review Project Specs
- Prepare Sampling Plan
- Soft Launch & Check
- Full Launch & Manage
- QC & Deliver Data
We holistically evaluate new sample sources across 12 key criteria:
| Sample Source Evaluation Criteria | |
|---|---|
Population Composition & Size | Member Communication |
| Geographic Coverage | Member Engagement |
| Respondent Recruitment Method | Response Rates |
| Respondent Incentive Practices | Data Quality Measures |
| Member Retention Levels | Fraud Detection Technology |
| Member Profile Verification | Panel Technology |
Curated Sample – Study-Based Source Selection
Coupled with our deeply profiled proprietary panel, Ironwood Online’s in-house technology enables real-time access to millions of highly diverse survey participants. The extensive reach and diversity of our sample pool enables us to custom select the best sample composition for each individual study.
Our partnerships provide us with priority access to high-quality respondents not available on marketplace exchanges.
Ironwood Online sample sources undergo a rigorous selection process. Sources must align with Ironwood Online’s quality and service standard expectations and are evaluated against a set of quality and performance metrics. Over time, we monitor our partners to ensure that these metrics and our standards of excellence are maintained.
Accurate & Reliable Data – Multi-Dimensional Quality Checks
Whether it's a bad actor, a bot, a duplicate account or an AI response generator, our proprietary technology is built to stop fraud before it happens. AI powered technology and complex scoring algorithms seamlessly detect fraudulent activity in real-time for both managed and sample only studies.
Additionally, Ironwood Online has adopted IIG’s rigorous process for detecting and eliminating bad data. This includes a multitude of in survey checks such as attention testing, grid accuracy, speeding, straight lining, and response consistency. All data sets are thoroughly reviewed and cleaned. Open-ended responses undergo human review for sensibility and accuracy.
Ironwood Online – High Quality Sample + Accurate & Reliable Data
Ironwood Online is uniquely positioned to deliver high-quality Online sample and data, while simultaneously delivering the cost effective, speed-to-insights solutions clients are demanding. Ironwood Online is built to uphold our long-standing industry reputation for exceptional client service, high impact full-service research and data collection solutions and an unwavering commitment to quality.
- Broad Expertise: We are researchers first. Online sample provider second.
- Service: We don't just deliver, we delight. Every project, every time.
- Quality: We don't meet the standards, we exceed them.
- Delivery: We will problem solve, pivot and persist until the job's done.